MICHAA
‘20th Anniversary’
Brandbook

Client: MICHAA

'MICHAA' Brand book - Fashion Illustration

MICHAA, a Korean leading Womenswear brand, celebrated their 20th anniversary and documented the brand’s archive in their brand book. I created fashion illustrations in two different styles. One is for illustrating 10 looks from their archive in full colors and textures. And the other is for visually presenting the image of MICHAA woman, who are a classic and sophisticated ladies, in monotone drawings. – One is more graphic, and the other more soft and sentimental.

클래식 여성복 브랜드 ‘MICHAA (미샤)’ 가 창립 20주년을 맞아 브랜드 아카이브를 정리하여 한 권의 브랜드북에 담아 선보였습니다. 그 브랜드북에 미샤를 보여주는 패션 일러스트를 2가지 다른 스타일로 표현했습니다. 하나는 MICHAA 아카이브의 10가지 룩을 컬러풀한 일러스트로 선보였고, 다른 하나는 클래식하고 교양있는 ‘MICHAA’의 여성상을 모노톤의 일러스트로 그렸습니다. 하나는 더 그래픽적으로, 하나는 더 소프트하고 감성적으로 그려 다른 스토리와 느낌을 전달하였습니다.

'MICHAA' Girl - Fashion Illustration
'MICHAA' Brand book - Fashion Illustration
'MICHAA' Brand book - Fashion Illustration
'MICHAA' Brand book - Fashion Illustration
MICHAA Brand book - Fashion Illustration
'MICHAA' Nude - Fashion Illustration
'MICHAA' Nude - Fashion Illustration
'MICHAA' Nude - Fashion Illustration
'MICHAA' Nude - Fashion Illustration

10 Looks from the brand Archive

'MICHAA' 2002 SS - Fashion Illustration
'MICHAA' 2007 SS - Fashion Illustration
'MICHAA' 2010 FW - Fashion Illustration
'MICHAA' 2014 FW - Fashion Illustration
'MICHAA' 2016 SS - Fashion Illustration
'MICHAA' 2004 FW - Fashion Illustration
'MICHAA' 2008 SS - Fashion Illustration
'MICHAA' 2012 FW - Fashion Illustration
'MICHAA' 2015 FW - Fashion Illustration
'MICHAA' 1995 FW - Fashion Illustration

See Also