Shinsegae
2016 FW
‘LOVE IT’ campaign

Client: SHINSEGAE International

Shinsegae 'LOVE IT' 2016 F/W - Pattern artworks by Eunjeong Yoo

It was second time collaborating with SHINSEGAE International for their 2016 FW ‘Love it’ Campaign. I created artistic patterns and abstract collage works that transmit Autumn mood for the store window display and other installations. I played with different textures to add more depth. Materials that I used are acrylic paints, crayon, ink, and etc., then finished digitally.

신세계 백화점 ((주) 신세계 인터네셔널) 과 두번째로 함께 작업한 이번 2016 F/W ‘LOVE IT’ (러브잇) 캠페인에서, 가을 백화점 쇼윈도우 디스플레이와 인스톨레이션을 위한 컬러풀한 패턴 작업과 추상적 감성이 더해진 꼴라쥬 아트워크를 작업했습니다. 이전 캠페인과 다르게, 이번 시즌 패턴은 여러 텍스쳐감의 요소들을 활용하여 깊이를 더하고자 하였습니다. 아크릴 페인트, 크레용, 잉크 등으로 만든 요소들에 디지털로 가을에 맞는 컬러감을 더해 아트워크를 만들었습니다.

SHINSEGAE 'LOVE IT' 2016 FW Campaign - Eunjeong Yoo - Pattern Design & Collage Artworks
SHINSEGAE 'LOVE IT' 2016 FW Campaign - Eunjeong Yoo - Pattern Design & Collage Artworks
SHINSEGAE 'LOVE IT' 2016 FW Campaign - Eunjeong Yoo - Pattern Design & Collage Artworks
Shinsegae 'LOVE IT' 2016 F/W - Pattern artworks by Eunjeong Yoo
Shinsegae 'LOVE IT' 2016 F/W - Pattern artworks by Eunjeong Yoo
Shinsegae 'LOVE IT' 2016 F/W - Pattern artworks by Eunjeong Yoo
Shinsegae 'LOVE IT' 2016 F/W - Pattern artworks by Eunjeong Yoo
Shinsegae 'LOVE IT' 2016 F/W - Pattern artworks by Eunjeong Yoo
Shinsegae 'LOVE IT' 2016 F/W - Pattern artworks by Eunjeong Yoo
Shinsegae 'LOVE IT' 2016 F/W - Pattern artworks by Eunjeong Yoo
Shinsegae 'LOVE IT' 2016 F/W - Pattern artworks by Eunjeong Yoo
Shinsegae 'LOVE IT' 2016 F/W - Pattern artworks by Eunjeong Yoo
Shinsegae 'LOVE IT' 2016 F/W - Pattern artworks by Eunjeong Yoo
Shinsegae 'LOVE IT' 2016 F/W - Pattern artworks by Eunjeong Yoo
Shinsegae 'LOVE IT' 2016 F/W - Pattern artworks by Eunjeong Yoo
Shinsegae 'LOVE IT' 2016 F/W - Pattern artworks by Eunjeong Yoo
Shinsegae 'LOVE IT' 2016 F/W - Pattern artworks by Eunjeong Yoo
Shinsegae 'LOVE IT' 2016 F/W - Pattern artworks by Eunjeong Yoo

STORE INSTALLATIONS

Shinsegae 'LOVE IT' 2016 F/W - Pattern artworks by Eunjeong Yoo
Shinsegae 'LOVE IT' 2016 F/W - Pattern artworks by Eunjeong Yoo
Shinsegae 'LOVE IT' 2016 F/W - Pattern artworks by Eunjeong Yoo
Shinsegae 'LOVE IT' 2016 F/W - Pattern artworks by Eunjeong Yoo
Shinsegae 'LOVE IT' 2016 F/W - Pattern artworks by Eunjeong Yoo
Shinsegae 'LOVE IT' 2016 F/W - Pattern artworks by Eunjeong Yoo
Shinsegae 'LOVE IT' 2016 F/W - Pattern artworks by Eunjeong Yoo
Shinsegae 'LOVE IT' 2016 F/W - Pattern artworks by Eunjeong Yoo
Shinsegae 'LOVE IT' 2016 F/W - Pattern artworks by Eunjeong Yoo
Shinsegae 'LOVE IT' 2016 F/W - Pattern artworks by Eunjeong Yoo
Shinsegae 'LOVE IT' 2016 F/W - Pattern artworks by Eunjeong Yoo
Shinsegae 'LOVE IT' 2016 F/W - Pattern artworks by Eunjeong Yoo
Shinsegae 'LOVE IT' 2016 F/W - Pattern artworks by Eunjeong Yoo
Shinsegae 'LOVE IT' 2016 F/W - Pattern artworks by Eunjeong Yoo
Shinsegae 'LOVE IT' 2016 F/W - Pattern artworks by Eunjeong Yoo
Shinsegae 'LOVE IT' 2016 F/W - Pattern artworks by Eunjeong Yoo
Shinsegae 'LOVE IT' 2016 F/W - Pattern artworks by Eunjeong Yoo
Shinsegae 'LOVE IT' 2016 F/W - Pattern artworks by Eunjeong Yoo
Shinsegae 'LOVE IT' 2016 F/W - Pattern artworks by Eunjeong Yoo
Shinsegae 'LOVE IT' 2016 F/W - Pattern artworks by Eunjeong Yoo

See Also